Nominations for the 2017 African Entertainment Awards IS NOW CLOSED. FURTHER ENTRY/ENTRIES WILL NOT BE COUNTED. In the meantime, you can view the past winners

Evaluation Criteria

These evaluation criteria were established to be relevant, comprehensive, well-aligned with the ever-evolving definition of "innovation," transparent for nominees AND clearly defined for our voting bodies. There are no precise, objective metrics that unambiguously define how companies and concepts rank for each evaluation criteria. We have developed the evaluation criteria and a corresponding set of assessment tools and scales that we believe allow for a fair, honest and equitable assessment of each entry. All entries will be judged on the following African Entertainment criteria:


Nominations are accepted in the following African Entertainment Award categories.

*AEA2017 - AWARD CATEGORIES*

CRITERIA MEASUREMENT
Personality
  • Charming
  • Humorous
  • Articulate
  • Energetic
  • Versatile and able to host a variety of events
  • Expert knowledge required for objective assessment
  • Stage presence
  • Wears appropriate outfit
  • Ability to retain audience attention span
  • Provides accurate and relevant information
  • Engages audience
  • Very knowledgeable of the event and the audience
  • Expert knowledge required for objective assessment
  • Consumer demand Number of bookings per year
    Clarity of voice Expert knowledge required for objective assessment
    Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Years active Starting year of career
    Community involvement Number of events hosted within the African community
    CRITERIA MEASUREMENT
    Versatility Number of music genres s/he is able to play
    Crowd control Expert knowledge required for objective assessment
    Consumer demand Number of bookings per year
    Performance
  • Does the DJ simply play the music or does s/he perform the music?
  • Does the DJ simply play the music or does s/he perform the music?
  • Mixing proficiency Expert knowledge required for objective assessment
    DJ tools and equipment proficiency
  • The number of DJ tools and equipments s/he is able to use effectively
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Quality of sound
  • Is the music free of distortion?
  • Expert knowledge required for objective assessment
  • Community involvement Number of DJ service provided to African-Canadian clients
    Years active Starting year of career
    CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography Number of released music videos
    Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Album sound quality Expert knowledge required for objective assessment (i.e. sound engineer, producer etc.
    Sales Number of albums sold/ music downloads
    Stage performance
  • Outfit
  • Dancing Skills
  • Does the artist lip sing or perform live?
  • Does the artist engage the audience?
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Community involvement Number of performances done within the African community
    CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography
  • Number of released music videos
  • Video views of released music video(s)
  • Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Album sound quality Expert knowledge required for objective assessment (i.e. sound engineer, producer etc.
    Sales Number of albums sold/ music downloads
    Stage performance
  • Outfit
  • Dancing Skills
  • Does the artist lip sing or perform live?
  • Does the artist engage the audience?
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Community involvement Number of events hosted within the African community
    CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography
  • Number of released music videos
  • Video views of released music video(s)
  • Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Album sound quality Expert knowledge required for objective assessment (i.e. sound engineer, producer etc.
    Sales Number of albums sold/ music downloads
    Stage performance
  • Outfit
  • Dancing Skills
  • Does the artist lip sing or perform live?
  • Does the artist engage the audience?
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Community involvement Number of events hosted within the African community
    CRITERIA MEASUREMENT
    Popularity
  • Number of views on music video
  • Number of albums sold/ music downloads
  • Number of radio stations playing the single
  • Number of DJs playing songs
  • Number of mix tapes single has been incorporated
  • Sound quality Expert knowledge required for objective assessment
    Cover design of single Expert knowledge required for objective assessment
    Sales Number of sold albums/ music downloads
    Original content / lyric/song Expert knowledge required for objective assessment
    Promotion of single
  • How effectively was the album promoted?
  • What were some of the marketing strategies?
  • Did the promotion team apply creative marketing strategies?
  • Expert knowledge required for objective assessment
  • Videography Does the single have a music video?
    CRITERIA MEASUREMENT
    Personality
  • Charming
  • Humorous
  • Articulate
  • Energetic
  • Versatile and able to host a variety of events
  • Expert knowledge required for objective assessment
  • Stage presence
  • Wears appropriate outfit
  • Ability to retain audience attention span
  • Provides accurate and relevant information
  • Engages audience
  • Very knowledgeable of the event and the audience
  • Expert knowledge required for objective assessment
  • Consumer demand Number of bookings per year
    Clarity of voice Expert knowledge required for objective assessment
    Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Years active Starting year of career
    Community involvement Number of events hosted within the African community
    CRITERIA MEASUREMENT
    Personality
  • Charming
  • Humorous
  • Articulate
  • Energetic
  • Versatile and able to host a variety of events
  • Expert knowledge required for objective assessment
  • Stage presence
  • Wears appropriate outfit
  • Ability to retain audience attention span
  • Provides accurate and relevant information
  • Engages audience
  • Very knowledgeable of the event and the audience
  • Expert knowledge required for objective assessment
  • Consumer demand Number of bookings per year
    Clarity of voice Expert knowledge required for objective assessment
    Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Years active Starting year of career
    Community involvement Number of events hosted within the African community
    CRITERIA MEASUREMENT
    Body of work Number/variety of products being promoted
    Level of popularity
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Popularity of promoted events Number of event attendees
    Satisfaction of clientele Polls/ informal interview with previous clients
    CRITERIA MEASUREMENT
    Level of humour
  • Variety of jokes
  • Originality / creativity
  • Own material
  • Are the jokes relatable?
  • Acting skills
  • Engaging stage personality
  • Other talents (i.e. singing, dancing, plays instrument etc.)
  • Expert knowledge required for objective assessment
  • Stage presence
  • Number of shows performed
  • Outfit
  • Audience control/ reaction
  • Level of popularity
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Consumer demand Number of bookings per year
    CRITERIA MEASUREMENT
    Acting skills
  • Variety of roles played
  • Good diction
  • Clear voice
  • Articulate
  • Strong vocabulary
  • Able to portray a believable character
  • Ability to imitate various accent
  • Ability to speak different languages
  • Expert knowledge required for objective assessment
  • Versatility
  • Able to play in theater
  • Able to act in film
  • Able to act in television show
  • Able to provide voice-over for commercials, documentaries etc.
  • Able to host an event
  • Level of popularity
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Consumer demand Number of movies actress has had a role in
    CRITERIA MEASUREMENT
    Acting skills
  • Variety of roles played
  • Good diction
  • Clear voice
  • Articulate
  • Strong vocabulary
  • Able to portray a believable character
  • Ability to imitate various accent
  • Ability to speak different languages
  • Expert knowledge required for objective assessment
  • Versatility
  • Able to play in theater
  • Able to act in film
  • Able to act in television show
  • Able to provide voice-over for commercials, documentaries etc.
  • Able to host an event
  • Level of popularity
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Consumer demand Number of movies actress has had a role in
    CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography Number of released music videos
    Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Team work
  • Role allocation
  • Equal contribution of each member
  • Longevity How long has the band stayed together?
    Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Stage performance
  • Outfit
  • Dancing Skills
  • Does the band lip sing or perform live?
  • Does the band engage the audience?
  • Expert knowledge required for objective assessment
  • CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography
  • Number of released music videos
  • Video views of released music video(s)
  • Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Album sound quality Expert knowledge required for objective assessment (i.e. sound engineer, producer etc.
    Sales Number of albums sold/ music downloads
    Stage performance
  • Outfit
  • Dancing Skills
  • Does the artist lip sing or perform live?
  • Does the artist engage the audience?
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Community involvement Number of events hosted within the African community

    *SPECIAL CATEGORIES-NOMINEES SELECTED BY PANEL*

    A person who demonstrated outstanding performance in their field of practice and has produced groundbreaking work
    Community Champion sponsored by Western Union: Community Champion is a volunteer who demonstrates passion, leadership and spirit to help those in the community. They are inspirational to those around them, and dedicated to helping make lives better.
    Lifetime Achievement Awards is presented to an individual (i.e. a performer of African descent etc.) who, during their career life time, has made significant contribution to the field of .... (i.e. African entertainment, performing art etc.) and in so doing has advanced and elevated the field/industry.
    Explanation
    Explanation

    *INTERNATIONAL CATEGORIES*

    CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography
  • Number of released music videos
  • Video views of released music video(s)
  • Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Album sound quality Expert knowledge required for objective assessment (i.e. sound engineer, producer etc.
    Sales Number of albums sold/ music downloads
    Stage performance
  • Outfit
  • Dancing Skills
  • Does the artist lip sing or perform live?
  • Does the artist engage the audience?
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Community involvement Number of performances within the African community (both on the continent and in the diaspora)
    CRITERIA MEASUREMENT
    Discography
  • Number of released albums and singles
  • Number of guest appearances / collaborations
  • Videography
  • Video views of released music video(s)
  • Number of released music videos
  • Consumer demand Number of bookings per year
    Vocal skills Expert knowledge required for objective assessment
    Originality / creativity with song lyrics Expert knowledge required for objective assessment
    Album sound quality Expert knowledge required for objective assessment (i.e. sound engineer, producer etc.
    Sales Number of albums sold/ music downloads
    Stage performance
  • Outfit
  • Dancing Skills
  • Does the artist lip sing or perform live?
  • Does the artist engage the audience?
  • Expert knowledge required for objective assessment
  • Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Community involvement Number of performances done within the African community
    CRITERIA MEASUREMENT
    Acting skills
  • Variety of roles played
  • Good diction
  • Clear voice
  • Articulate
  • Strong vocabulary
  • Able to portray a believable character
  • Ability to imitate various accent
  • Ability to speak different languages
  • Expert knowledge required for objective assessment
  • Versatility
  • Able to play in theater
  • Able to act in film
  • Able to act in television show
  • Able to provide voice-over for commercials, documentaries etc.
  • Able to host an event
  • Level of popularity
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Consumer demand Number of movies actress has had a role in
    CRITERIA MEASUREMENT
    Acting skills
  • Variety of roles played
  • Good diction
  • Clear voice
  • Articulate
  • Strong vocabulary
  • Able to portray a believable character
  • Ability to imitate various accent
  • Ability to speak different languages
  • Expert knowledge required for objective assessment
  • Versatility
  • Able to play in theater
  • Able to act in film
  • Able to act in television show
  • Able to provide voice-over for commercials, documentaries etc.
  • Able to host an event
  • Level of popularity
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Consumer demand Number of movies actress has had a role in
    CRITERIA MEASUREMENT
    Personality
  • Charming
  • Humorous
  • Articulate
  • Energetic
  • Versatile and able to host a variety of events
  • Expert knowledge required for objective assessment
  • Stage presence
  • Wears appropriate outfit
  • Ability to retain audience attention span
  • Provides accurate and relevant information
  • Engages audience
  • Very knowledgeable of the event and the audience
  • Expert knowledge required for objective assessment
  • Consumer demand Number of bookings per year
    Clarity of voice Expert knowledge required for objective assessment
    Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Years active Starting year of career
    Community involvement Number of events hosted within the African community
    CRITERIA MEASUREMENT
    Personality
  • Charming
  • Humorous
  • Articulate
  • Energetic
  • Versatile and able to host a variety of events
  • Expert knowledge required for objective assessment
  • Stage presence
  • Wears appropriate outfit
  • Ability to retain audience attention span
  • Provides accurate and relevant information
  • Engages audience
  • Very knowledgeable of the event and the audience
  • Expert knowledge required for objective assessment
  • Consumer demand Number of bookings per year
    Clarity of voice Expert knowledge required for objective assessment
    Fan base
  • Number of twitter followers
  • Number of facebook fans
  • Number of instagram followers
  • Number of LinkedIn connections
  • Years active Starting year of career
    Community involvement Number of events hosted within the African community

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